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Change Management

Driving change success by preparing, equipping and supporting individuals to thrive through change.

What is Change Management?

Change management as a discipline has evolved and matured over the past quarter of a century. Prosci research tells us that for changes to be successful, we must prepare, equip and support individuals moving through changes so that they successfully adopt the changes. Without adoption, changes will not be successful and we will not deliver the desired outcomes.

Change management is an enabling framework for managing the people side of change.

More than just communications

Managing change is often simply comprised of a communications plan, where executive leaders or project managers communicate to the organization that there's change coming. But change management is much more than communicating what is changing, such as a system implementation or an acquisition.

We must support people in the organization through their transitions from the current state to the future state, and understand what is needed to influence each person to embrace and adopt the change.

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The need for a structured, flexible methodology

Structured methodology

Organizations adopt the discipline of change management in different ways depending on their business needs. Change management can vary in scope and purpose, and one organization might define and implement it differently than another.

So it's especially important that companies leverage a structured yet flexible approach to managing change in their organizations.

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Change management at the project level

The application of the structured process and set of tools for leading the people side of change to achieve a desired outcome on our project.

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Change management at the organizational level

A leadership competency for enabling change within our organization and a strategic capability designed to increase our change capability and responsiveness.

Whatever change management might look like, the end goal is to help individuals make a change to help the organization be more successful.

Why Change Management?

How you manage change impacts the things that matter most to your organization, including your employees, your customers and your profitability. Given that organizations are facing faster and more complex changes than ever before, the reasons for change management are only growing.

The Key Question:
What percentage of overall results and outcomes depends on adoption and usage of the change?

Improving project outcomes

Project management, which focuses on the technical side of change, and change management, which focuses on the people side of change, both play critical roles in change success.

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The costs and risks of mismanaging change can be significant, impacting timelines, budgets and more.

Prosci's research consistently shows that organizations with excellent change management achieve greater success with change.

7x more likely4.6x more likely1.4x more likely

Change Management Impact on Your Organization

Without Change Management

Employees feel surprised and besieged by change

  • Failed project resultsFailed project results
  • Extended project timelinesExtended project timelines
  • Additional project costsAdditional project costs
  • Low adoption and usageLow adoption and usage

With Change Management

Employees feel prepared, equipped and supported

  • Likely to meet project objectivesLikely to meet project objectives
  • Likely to stay on scheduleLikely to stay on schedule
  • Likely to stay on budgetLikely to stay on budget
  • People-dependent ROI achievedPeople-dependent ROI achieved

With excellent change management, employees:

  • Adopt changes faster, more completely and more proficiently
  • Stay engaged in the organization during disruptive change
  • Understand why the change is happening
  • Have the time and tools to get on board and feel heard and supported

Applying the principles of change management before, during and after a project can go a long way in helping you achieve the desired returns on your project investments.

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Building change capability

You can increase your organization's capacity for change and better prepare for future change by building your overall change capability.

Basically, enterprise change management is the systematic deployment of change management skills, tools and processes throughout an organization.

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Hear from some of our customers on why their organizations are building change capability.

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For a deeper dive into the what and why of change management, view our webinar about the Five Tenets of Change Management.

Change Management Process

The Prosci Methodology is one of the most widely used approaches to change management in the world. To date, Prosci has certified more than 100,000 practitioners worldwide.

The Prosci Methodology and its associated models, tools and processes are based on 25+ years of research, making it a true best-practices approach to change management.

"The secret to successful change lies beyond the visible and busy activities that surround change."

- Jeff Hiatt, Prosci Founder

Collaboration

267,000+

Practitioners trained and certified worldwide

A framework for individual change

We use a structured process - the ADKAR Model - to guide individuals through a particular change to ensure that they embrace and adopt the change.

ADKAR model
Taking notes

Practitioners, change sponsors, people managers and others are all involved in this process. By joining forces to apply the ADKAR Model, we can support people in their Awareness, foster Desire, provide Knowledge, ensure Ability and strengthen Reinforcement.

Thousands of organizations today leverage the ADKAR Model to take on their toughest change challenges.

A framework for organizational change

While the ADKAR Model enables successful change at the individual level, the Prosci 3-Phase Process provides a framework for achieving change at the organizational level.

Here's the basic structure of the Prosci 3-Phase Process and the goals of each phase:

Prosci methodology
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Phase 1 - Prepare Approach: To position the change for success by developing a customized and scaled change management strategy with the necessary sponsorship and commitment.

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Phase 2 - Manage Change: To achieve adoption and usage of the change by creating, implementing and adapting plan(s) that will move individuals and the organization through ADKAR transitions.

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Phase 3 - Sustain Outcomes: To realize the value of the change by ensuring the change is adopted and the organization is committed and prepared to sustain the change.

Now that you have a basic understanding about what change management is, why it's important, and what a proven process for applying it looks like, we have many other resources available to help you gain a deeper understanding of change management.

For additional details about the ADKAR Model and Prosci 3-Phase Process, see the Methodology section of our website.

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Turn Understanding Into Action

Organizations with structured change approaches are 7x more likely to succeed. Prosci Certification gives you the proven tools and process to lead successful change.

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